Taking photos while holding local cultural pastries has become a popular new trend in cultural tourism consumption nowadays. With the continuous rise of immersive cultural tourism, city sightseeing, and traditional Chinese culture consumption, tourists are no longer limited to simple scenic tours. They increasingly pursue immersive experience consumption that combines appearance standards, regional characteristics, and cultural connotations. Customized pastries printed with city landmarks, intangible cultural heritage patterns, regional cultural symbols, and traditional Chinese aesthetic designs have rapidly become popular items in scenic spots, old streets, and popular shopping districts. They leverage their core advantages of high appearance standards, strong atmosphere, and high dissemination power.
Tourists hold the specially printed pastries and take pictures to share them on social media. This not only captures the beautiful moments of their journey but also conveys the cultural charm of the city through the special food. It enables them to easily break through the traffic barriers on their social media platforms and become a new carrier for cultural tourism dissemination.
The rise of this new trend in cultural tourism consumption is inseparable from the continuous improvement and development of food printing technology. On May 20th, the 2026 China International Bakery Exhibition officially opened. Foodprinttech made a splendid appearance, allowing the on-site audience to directly experience the technological charm of food printing. Its booth, with the newly released visual positioning printing equipment, became the focus of the exhibition.
At the Foodprinttech exhibition stand, we observed that the staff were placing a piece of cultural pastry onto the printing platform of the equipment. Within just a few seconds, a highly detailed urban landscape cultural pattern was drawn on the originally plain pastry crust. The food industry brands and practitioners present at the scene all praised this application enthusiastically, expressing their belief that technological innovation is at the forefront of thinking. They also stated that using food printing equipment to produce food with high appearance quality, high added value, and both creativity and artistry will surely become a new consumption trend in the future. The on-site buyers were eager to place orders and came in a continuous stream. Foodprinttech reaped great benefits, receiving numerous positive orders, which fully demonstrated the high recognition of the market for its technology and products.
Market recognition drives sales growth and highlights the development prospects of the industry and model
The staff from the Foodprinttech exhibition booth introduced that the company's food printing-related products have been exported to 60+ countries and regions around the world since their launch in 2018. In recent years, Foodprinttech's performance has achieved a year-on-year doubling growth. The core reason for this lies in the iterative upgrading of consumption trends and consumers' pursuit of the aesthetic value of food. Especially among the consumer group dominated by Generation Z, their demand for food has shifted from the simple functional aspect to an aesthetic enjoyment at the spiritual level. They not only focus on the taste experience but also pursue visual beauty. Moreover, with the rise of social media platforms, high appearance-level food has become a must-have item for creating a atmosphere. And decorative elements are the key to enhancing the attractiveness of food appearance. Therefore, food printing, as an important means to enhance the aesthetic value of food, has sparked strong market demand.
Deployment background and new technology release
The on-site demonstration of the printing of cultural-themed pastries is precisely one of the popular application scenarios of food printing. Currently, the market size of cultural-themed food products in China is continuously expanding, and consumer demands have been acceleratingly upgrading from the "subsistence level" to the "appearance-oriented", "cultural", and "experiential" levels. Given the characteristics of cultural products, such as having a cultural story as the core, rich shape outlines, and surface with concave and convex relief textures; Foodprinttech has increased its research and development investment and released a food printing visual positioning device at the exhibition site. This device can meet the visual positioning printing requirements for both tabletop production and assembly line production scenarios, and is suitable for the production demands of enterprises of different scales.
The expansion of application scenarios is not limited to cultural and creative food
The applications of food printing go far beyond creative food products. It breaks through the limitations of both scenarios and categories, widely covering various scenarios such as business receptions, brand collaboration communication, catering consumption, and new retail formats, and is suitable for multiple types of food. Whether it's baked goods, Chinese mooncakes, pastries, Western fast food, or snacks, all kinds of food can achieve creative upgrades through this technology - business receptions can print exclusive names or logos, brand collaborations can print IP elements, catering consumption can enrich the theme of room reception or check-in reception, and new retail can create differentiated bestsellers. Among them, the mooncake market, which has been in high demand since the beginning of the year, this technology can solve the problem of traditional consumption weakness, balance efficiency and creativity, and fully demonstrate its multi-scenario and all-category adaptability advantages.
Currently, the splendid scenes of the 2026 China International Baking Exhibition are still ongoing. The Foodprinttech booth remains extremely popular, with lively discussions between new and old customers, frequent announcements of order signings, and it has become the truly "traffic driver" and "order signing dark horse" of this baking exhibition. From creative cakes to trendy mooncakes, from baked staple foods to casual desserts, the food printing printing technology is using the dual power of "technology + aesthetics" to break the boundaries of food creativity, reshape the industry's production logic and value space, and push the food decoration industry into a new era of high-performance development.
